![]() ![]() Omega Mart will be “unlike anything visitors have seen before”, boasting an even richer storyline than Meow Wolf’s installation in Santa Fe, the House of Eternal Return. It marks Meow Wolf’s second permanent installation, and its most ambitious project to date. ![]() The store will have 52,000 square feet and will feature an elevated narrative and technical elements. The one-of-a-kind artainment experience will anchor AREA15.Īccording to a press release, Omega Mart will be an eye-popping shopping experience where all the products “have an uncanny ability to fulfil desires beyond expectation”. The installation is accessible in accordance with the anti-covid regulations of the state of Nevada, limiting the number of visitors to 25% of the store’s capacity and automatically disinfecting the three big slides after each use.Meow Wolf is opening the immersive Omega Mart grocery store in Las Vegas in early 2021. More than 325 artists and other partners contributed 250 unique projects. Omega Mart contains a total of 60 different spaces divided into four theme areas, all to a soundtrack of Brian Eno, Santigold and Beach House. A critical reflection, presented in a playful way. Montoya says: “ That is always endlessly fascinating: what stories we tell to ourselves, culturally, being reflected on the shelves in so many different ways.”. ![]() What looks like a big theme park for all ages has an important basis in sociology, especially in view of the role of grocery stores in moulding our personality in an ongoing exchange between product and consumer. The rooms making up this psychedelic world of art and immersive story-telling include " Pulse", a work by Venezuelan artist Claudia Bueno combining light, painted images and sounds in a brilliant spectacle. Shoppers venturing among the supermarket shelves enjoy a spatial and sensory adventure, discovering secret portals hidden, for example, behind the soft drinks fridge, which, like the wardrobe leading to Narnia, provides access to parallel worlds like the “ Projected Desert”. But closer inspection reveals that the supermarket also has more than a hundred custom-made products, bizarre artworks with intriguing names such as “ Plausible Deniability Laundry Detergent”. At first, Omega Mart might look like just another supermarket, with its shelves displaying ordinary food products perhaps a bit more “glamorous” than usual, as one might expect in Las Vegas. Omega Mart is located in the new Area15 commercial and cultural complex only minutes away from the Las Vegas Strip, which deserves an article of its own. ![]() The collective’s two founders, Emily Montoya and Benji Geary, have been working on the project for more than 12 years, and Omega Mart, which opened in February, is their third installation of this type. While supermarkets were popular even before the pandemic, restrictions on movement and leisure activities have made “grocery shopping” one of the few non-virtual thing we can do during lockdown.īut the second permanent installation by Meow Wolf, an arts and entertainment group founded as an arts collective in Santa Fe, New Mexico, in 2008 which now has more than 200 partners, is not a response to the pandemic. The supermarket has become one of our most frequent destinations outside the home in the past year. ![]()
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